Client: Kinetic Diagnostics
Skills: Producing, Writing, Voiceover
Kinetic Diagnostics needed a short explainer video to announce its new personal training and genetic testing app to the world. So we worked with KDx from concept to final product. We helped their management team decide which audience to target; then, we crafted a script designed to speak directly and passionately to that audience, built simple but engaging visuals and created a catchy but credible soundtrack. The end result is a clear story, compellingly told, with complicated science made understandable – in under three minutes.